Fancy Feast: Can We Talk?

Have you seen this commercial?

This is, supposedly, a commercial for Fancy Feast cat food. Please note: Fancy Feast is featured for, like, 1.5 seconds of this entire minute-long commercial.

Here’s the premise: Man and Woman go to a dinner party. Woman spends entire dinner party making out with cat. Man gets idea. Man creates terribly designed room for cat. Man buys a kitten. Attaches “will you marry us” charm to kitten. Invites woman over. Man shows woman all this shit in the room, including kitten.Woman says yes. Maybe – it’s unclear. Woman eats Chinese food while holding kitten.

There’s a lot going on here. Let’s unpack this.

  1. What the hell kind of dinner party is this?
    Why is everyone so cool about this woman going over to this house, ignoring all adults, and making out with a cat the entire time? If someone came to your house for a party and hung out solely with your animals, what would you say?
  2. What is going on with this dude?
    This guy looks like he LEGIT uses that room, but he empties it and puts in a cat stand. What’s his story? Is he an architect? A whimsical eclectic? REALLY hard up? I’m pretty sure this couple doesn’t live together (hence the moving boxes at the end of the commercial); maybe dismantling an entire room in his house and turning it into a cat farm is the only way to secure her affection? I mean, she was REALLY into that cat at the party.
  3. What kind of future do you see for this couple?
    She’s not moving into his house; she’s specifically moving into THAT ROOM after she marries the cat (the tag DID say marry “US”). She’ll live in solitude, knowing that she has a love that is misunderstood by the masses.  She’ll die of Cat Scratch Fever or a prolonged exposure to animal feces.

The guy will never propose to anyone ever again.

About DanielleH

Danielle has been writing at Knotty Yarn for eight years. She's a dedicated feminist, freelance writer and full-time, non-traditional college student. She should be doing homework, but is probably watching a sweeping British TV drama.

Comments

  1. MamaB says:

    Saw this commercial recently and was also unsure what exactly they were hawking. Very bizzare love affair between the cat and human. Is it is her ex-boyfriend? Girlfriend? Either way, I think its weird that the guy would give a kitten a whole room at his place so his lady could then hole up with the thing and continue to ignore him.

    Twitter Name:

    • DanielleH says:

      “Very bizarre love affair between the cat and human”

      You have no idea what that comment is going to do to the search list for this site.

  2. Ashley says:

    This is the first time I’ve seen this commercial. It’s messed up! I enjoyed your analysis. The weirdest thing about this commercial is that I don’t think it’s a joke…

    Twitter Name:

  3. Neeroc says:

    k – I may be over thinking this, but I think it was a meet the ‘rents sort of deal so that cat would have been hers from before. The room makeover symbolizes him making room in his life for her. The chinese food was a bit messed up.

    And OMG that is the cutest kitten in the world.

    Twitter Name:

    • DanielleH says:

      Interesting theory, that the cat was hers before. I thought she was meeting HIS parents, and just freaking out over never having met this cat.

      • Amy says:

        I took at as the young couple over at her parents place for dinner and getting checked over as a potential partner. And yeah, I would have been all over the family pet too (but make it a dog).

        To be honest I thought it was a cute commercial :)

  4. Jennifer says:

    I saw this. I thought it was kind of disturbing. And how did it have anything at all to do with cat food?

  5. Sarah Brown says:

    Dog people would never stand for this mindfuckery. (I know, they totally would.)

  6. Sarah Brown says:

    I just really want to talk about the painting hanging on the wall in the Cat Room. Who painted this painting? The dude? Did he buy it somewhere? I could have a really long drunk conversation about this.

  7. Keri says:

    No, they are so meeting her folks hence the fixing his tie and uneasy look from him when the father takes him to the other room. But seriously it is a fucked commercial. Thank god I don’t have TV anymore. America is going to do my head in when I move back in 3 weeks.

  8. Deirdre says:

    I can’t help but feel that this Bjork video is pertinent, in some way: http://www.youtube.com/watch?v=KttQ67ESf8M

  9. Kira says:

    I also assumed he was meeting her parents for the first time, and she was happy to see her old cat.
    Still – I’m totally not a cat person, and I find this commercial odd, to say the least!

    • April says:

      That’s what I thought too. He is meeting her parents and she sees her old cat and goes nuts.

      I’m a crazy cat lady, so I understand the cuddle frenzy, but why doesn’t she just take her old cat? It seems that they live fairly close to her parents, since they’re just going there for dinner, so why doesn’t she see the cat more often? Is this the first time the boyfriend has been there/met the parents? And then he proposes immediately after? So weird.

      I’m glad other people had the same befuddled/annoyed reaction to this commercial.

      Twitter Name:

  10. Sarah says:

    I agree with Kira; I got the vibe (from the “approving” looks from the older man) that this was her childhood home and cat, so I think that makes it more acceptable that she’s a little emotional about it.

    I like the commercial except that it’s for cat food … does that make sense?

  11. BKC says:

    Okay, so even if they are meeting her parents and it is her cat from before, why does Mr. Man just get her a replacement cat? He got her a new model kitty! You can’t do that! Like, maybe the deposit was too high in her place or they didn’t allow pets but if he’s going to make a dedicated kitty space in his house, go pick up your damn cat from your parents. They have been boarding that fluffball for you for 15 years.

    Also, my cat would rather eat Chinese food from a box than any sort of cat food, Fancy Feast or not.

    Twitter Name:

    • DanielleH says:

      Aw, new model kitty! I suppose they couldn’t take the family pet from the house, but still. That’s sad.

  12. What really made me go, WTF?!! is the look of lust the chick gives the big pussy as it came down the stairs.

    I feel so dirty after typing that.

    Twitter Name:

  13. Erin says:

    Yes, obviously, to everything that’s already been said.

    But I think what bothers me most about this commercial (which is saying a lot) is that I get the distinct impression Fancy Feast thinks this is a legitimate fantasy for the majority of women. The romantic music, the grand sweeping scenes, the slightly blurry lens… It all reeks of “fairy tale” to me. And the thought of a bunch of cat food execs sitting in a board room going, “Our research shows that 79% of women consider a man turning a room of his house into a cat playroom to be the apex of fucking romance,” makes me more than a little nervous., frankly.

    Twitter Name:

  14. Lisa E says:

    Well, I don’t know about y’all, but after I watched the commercial, I busted out a can of Fancy Feast and a box of crackers and went to town. Isn’t that what the Fancy Feast people wanted me to do? So I guess the commercial was effective, right?

    Twitter Name:

    • DanielleH says:

      Only if you did so while also turning one entire room in your house into a cat playland. 100% effective!

  15. Christine says:

    Ha I totally saw this commercial and just sat there staring for a good while after it finished. Dude I love my cat. But even if he lived with my parents I’m not about to make out with him. And I wouldn’t want some bizarre clone kitten.

  16. OMG we are twins.

    Danielle, when I saw this commercial I ran to my computer to make sure this wasn’t some kind of joke. When it wasn’t I assumed that it must be a foreign commercial that they re-purposed for the States. Kinda like that Storck Chocolate Riesen commercial from when we were kids? (Please tell me you remember that? Everything’s fine for a second but then you’re like what kind of awesome, ol’ timey candy shop is this?! Why is that boy wearing leiderhosen?!)

    But no. This is just the most f’d up commercial anyone has ever seen. It will haunt our dreams forever.

    -Sarah

    p.s. And a PERSIAN! A creepy Persian cat!

    • Danielle says:

      THAT WAS MY FIRST THOUGHT – “Is this a Mentos commercial?” This has the twinge of something other-country-ish. And I’m not being xenophobic – I just cannot understand this batshit couple and their weirdness about this cat.

  17. Maxigumee says:

    That has got to be the best commercial ever made for the worst reasons ever. It’s the Rebecca Black Friday of television commercials.

Speak Your Mind

*